DESIGN • RESEARCH • STRATEGY
As an integrative physician, I bring a multidisciplinary approach and utilize an exhaustive methodology to navigate the strategy, research, and design process.
Neurodesign is a design field that combines insights from neuroscience and cognitive psychology to enable designers to understand how people interact with and respond to design elements, improving user experience (UX) in design. Neuroscience studies the brain structures, functions, and information processing while cognitive psychology studies how people think, feel, understand, learn, and memorize.
With advanced experience in neuroscience and cognitive psychology, I understand how humans attend to and process visual stimuli. This knowledge enables me to create user interfaces and products that are backed by science to be more intuitive and user-friendly.
Neuroaesthetics is an intriguing discipline that examines the crossroads of neuroscience and aesthetics, illuminating the way our minds perceive beauty and its resonance for design. Through grasping the intricate mechanisms of our minds, designers can generate more compelling and immersive experiences.
In my approach to design, I consider the crucial role that the prefrontal cortex (high-order cognitive functions) and amygdala (emotional processing) play in processing beauty and aesthetically pleasing stimuli. By designing with a deeper appreciation of how our cognitive functions respond to color, structure, and beauty, I am able to create more impactful and meaningful experiences.
Design thinking is a human-focused, prototype-driven, innovative design process that provides a smoothly orchestrated strategy for handling intricate challenges of problem-solving. It is especially beneficial when facing unclear or undefined situations - assisting in pinpointing fundamental human needs, reshaping the context to prioritize individuals, producing an array of concepts via inventive brainstorming, and deciding on a viable path for refining prototypes and testing.
I utilize the five-stage design thinking model proposed by the Hasso Plattner Institute of Design at Stanford (the d.school). This method emphasizes the importance of iteration to create a smart, impeccably designed product: Empathize, Define, Ideate, Prototype, and Test.
With holistic design, the aim is to focus on the larger picture or system as an interconnected whole in order to design for a successful UX ecosystem. The holistic user experience reflects empathy for users while offering seamless interactive, delightful experiences.
I take a holistic view when it comes to medicine, seeking to uncover the underlying cause of illness, rather than simply eliminate the symptoms, and I apply that same methodology to my design process.
Projects
Other works
3M Littmann Stethoscopes are considered the gold-standard in stethoscopes around the world, but their website lacked a storefront for ease of purchasing.
Research
IA
Web Design
Fertova is a non-invasive, wearable device that tracks key physiological metrics for ovulation prediction and fertility support.
Mobile App
Wearable Tech
IN PROGRESS