UX/UI AUDIT • DESKTOP REDESIGN • RESEARCH • STRATEGY
Postal Petals wanted to elevated their website experience for new and returning customers, but, what they didn’t realize, is that customers weren't making purchases because they didn’t understand the products.
Project Abstract
DESIGN GOALS
The design team aimed to boost customer comprehension of the products' utilization and advantages while enhancing the reliability and user experience of the customer journey, ensuring the preservation of the original brand identity, color palette, and logo.
SOLUTION
By restructuring the navigation and providing accurate product details and visuals, customers could more easily find and comprehend available buying choices. By enhancing visual consistency and offering current product data, customers experienced increased certainty in completing a transaction.
PRODUCT
Postal petals - client project
UX/UI Audit & desktop redesign
ROLES
MY ROLE: UX RESEARCHER & DESIGN STRATEGIST
TEAM: UX, UI, & INTERACTION DESIGNERS
WORKFLOW
RESEARCH • SYNTHESIS • DESIGN • TESTING
TIMELINE
2023
2-WEEK RESEARCH & 4-WEEK DESIGN SPRINT
So, Who is Postal Petals?
DESIGN GOALS
Improve customer understanding of products: Identifying the product, its usage, its benefits, and its appeal to consumers Enhance the customer experience journey: Concentrate on pleasure, dependability, user-friendliness, and smooth navigation
SOLUTION
By reorganizing the navigation, providing accurate product descriptions and images, and defining the workshops, customers will better be able to locate products and understand their purchase options. By balancing the colors, utilizing typographic hierarchy, removing pop-up ads, and keeping event listings updated, customers will trust the site and be more likely to confidently make a purchase.
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
Years of experience to create unique design in agile and fast manner
Branding
Design
This way, we can cut out all the project management and focus just on the design processes
Video & Web
Strategy
Design